2 in Stock
|$49.95 incl. GST|
This is one of our premium porcelain enamel signs, which are created by firing each colour one by one inside a ceramic kiln, and finished with porcelain enamel. See our FAQ for more information.
About Lucky Strike
Lucky Strike is an American brand of cigarette, often referred to as “Luckies”, Lucky Strike was the top selling cigarette in the United States during the 1930s.
The brand was first introduced by R.A. Patterson of Richmond, Virginia, in 1871 as cut-plug chewing tobacco and later a cigarette. In 1917, the brand started using the slogan “It’s Toasted” to inform consumers about the manufacturing method in which the tobacco is toasted rather than sun-dried, a process touted as making the cigarette’s taste more desirable.
In the late 1920s, the brand was sold as a route to thinness for women. One typical ad said, “Reach for a Lucky instead of a sweet.” Sales went from 14 billion cigarettes in 1925 to 40 billion sold in 1930, making Lucky Strike the leading brand nationwide.
The brand’s signature dark green pack was changed to white in 1942. In a famous advertising campaign that used the slogan “Lucky Strike Green has gone to war”, the company claimed the change was made because the copper used in the green color was needed for World War II.
American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package look drab.
However, the truth of the matter was that the white package was introduced to modernize the label and to increase the appeal of the package among female smokers; market studies showed that the green package was not found attractive to women. The war effort became a convenient way to make the product more marketable while appearing patriotic at the same time.
We’ve provided the following chart with size specifications for this particular metal sign. This might also be useful in helping you plan where you’d like to hang your metal sign:
These metal signs look great anywhere in the house, as well as your office, garage or shed. They’re even safe to hang above areas where food is prepared. For some inspiration, here’s a few examples of this metal sign:
Please note that the above are representations and you should use the sizing chart for accurate dimensions. See our FAQ to find out more about our metal signs.